A CONVERSATION WITH SARAH BAEUMLER
Sarah is the founder and creative director of the namesake lifestyle brand that aims to inspire women to live a life full of purpose, beauty and connection. At heart, she is a creative entrepreneur and a visual storyteller.
She believes that intentionally designed products and services can inspire an authentic, curious and fulfilling life. Over the past decade, Sarah has worked to build the Sarah Baeumler brand to be synonymous with elevated interior design, intentional living and the importance of cultivating a deeper connection to life.
Serene colour palettes, textured fabrics, bold patterns, and distinctive detailing, are common threads across all of her designs and collections including: home decor, fashion, apothecary, and lifestyle.
Photo taken by Zach Tosswill
WHAT IS YOUR FAVOURITE PART OF THE DESIGN PROCESS?
" I feel most inspired in the early stages of a project. I start by pulling inspiration for the client that extends from architecture, to graphic design, modern art, and fashion — it all lends a hand in creating a unique identity for the space. There is this amazing sense of freedom as you pull together differing materials, textures and styles to create something new and oftentimes unexpected."
Photo taken by Zach Tosswill
WHAT IS ONE DESIGN TREND YOU’D LOVE TO SEE CLIENTS EXPERIMENT WITH?
" I have never been one to encourage trends. I gravitate towards the tried and true classics: natural materials, timeless neutrals and sustainable craftsmanship."
Photo taken by Zach Tosswill
DO YOU HAVE ANY RITUALS THAT BRING YOU A SENSE OF CALM AND KEEP YOU GROUNDED?
" I recently completed the renovation of my new office space and it truly feels like my safe space. Every morning when I enter the space it feels like a deep exhale – a place where I can be authentic, creative, and energized."
